Same Mission, New Look for First Tee — Silicon Valley
Our youth development organization is revitalizing the brand to better serve kids in the world they live in today
First Tee — Silicon Valley is a youth development organization empowering kids to build their strength of character through the game of golf, is updating our brand to better serve kids and address the growing pressures they face.
The brand evolution includes a new logo to be unveiled on September 1st, 2020; which is a metaphor for the growth guidance at the heart of First Tee. The changes include removing “The” from the organization’s name, updated colors and patterns, and a refreshed brand story. First Tee will release a new PSA on Sept. 4, which brings to life the new brand and reignites interest in its mission.
First Tee — Silicon Valley is part of a network of 150 chapters and is undergoing a brand refresh for the first time in the organization’s 23-year history. The brand evolution is grounded in research and insights from key stakeholders and is an updated reflection of First Tee’s promise to help empower kids to build their strength of character.
“First Tee — Silicon Valley has always been about helping kids navigate challenges, and to grow stronger as they move through them,” said CEO & President George Maxe. “We still believe the game of golf is the perfect platform for personal growth. We are excited to bring forward a powerful mission and a modern look and feel to everything we do.”
Since 2005, First Tee — Silicon Valley has been creating experiences that build character to empower kids through a lifetime of new challenges and continuous personal growth. By seamlessly integrating the game of golf with a life skills curriculum, First Tee — Silicon Valley creates active learning experiences that build inner strength, self-confidence and resilience that kids can carry to everything they do. These character education programs are offered at Rancho del Pueblo, Baylands Golf Links and Gavilan College golf courses and through community outreach at 20 schools and youth organizations.